I love me a good sale. But it’s all about hype and generating a need to buy something at that time. I’m not talking about food sales or what not. I am talking about sales on clothes or what not. They promise the “lowest price of the season” or something similar all generated to make you maybe buy more than normal. Out culture is structure a bit around sales, Black Friday, Christmas in July, etc. I get at least one email a day from a different store that advertises its sales. I used to give into the hype a lot more, but as I am more refined about what I want and need, I have a better perspective about the hype and gimmicks. Additionally, I have done a lot of research over the last years about when the best time and deals are usually to get things, so I am also more informed. But that isn’t to say that all of a sudden it could all change, that’s the nature of things and retail.
This post doesn’t really have a point, it’s just something I’ve been thinking about from my intellectual high tower as I do my work. The way our lives and habits are societally constructed.