The way that advertisements work is so toxic. They create a hole in people that they conveniently can fill.
They say, “don’t you want that perfect thigh gap?” (which is a gap of space between the tops of your thighs when you look at yourself in the mirror) and this creates a hole in people that they didn’t even know existed. Because who knew what a thigh gap was before it was constructed. So they create this empty space in us by telling us about it, this new break through or something they think we need. And then that’s how they justify it to us, that we need their product to make us “better parents”, “people who care about their health/healthy people”. Because we ‘need’ makeup to make ourselves look professional, to cover our under eye circles (because they’re constructed to be seen as ugly). And in they swoop with the perfect product to fill this gaping and new hole they just dug.
To make you be the perfect woman, parent, person, etc just buy this product! Whatever it is whether it be our super healthy smoothies, the new makeup, or the next innovation. They make us feel both bad about ourselves and relatively guilty for not ‘trying’ to be healthy.
And it’s really no wonder people have self-esteem issues and what not now a days, or feel insecure about their identity and image. Jeez.